People in the East of England are more likely to give due to their own personal circumstances (22%), than anywhere else in the UK (average 15%)
East of England 
Causes the East of England cares deeply about:
- Health (49%)
- Children and young people (44%)
- Education (39%)
London
Despite the cloud of austerity and perception that Londoners are heads down, career-obsessives, this survey show Londoners are big-hearted with almost two thirds (65%) already giving time, money or energy to charitable causes in the past 6 months which is more than the national average (62%).
Causes London cares deeply about:
- Health (47%)
- Children and young people (44%)
- Education (40%)
South East
Good for causes perhaps not so good for relationships... but people from the South East are just as passionate about good causes as they are about sex (both 18%)
Causes the South East cares deeply about:
- Children and young people (49%)
- Health (47%)
- Animals (41%)
South West
66% from the South West have given money, time or energy to charitable causes in the past 6 months making it the most generous region in England - and above the UK average of 62%.
Causes the South West cares deeply about:
- Health (56%)
- Elderly (43%)
- Education and animals (both 40%)
West Midlands
The West Midlands (alongside the South East) are the most modest regions in the UK with 25% saying they don’t tell people how they give to charity because they don’t want to show off.
Causes the West Midlands cares deeply about:
- Elderly (49%)
- Health (48%)
- Children and young people (47%)
East Midlands
People in the East Midlands are more passionate about good causes (23%) than sport (22%).
Causes the East Midlands cares deeply about:
- Health (55%)
- Elderly (44%)
- Children and young people (43%)
Yorkshire and Humber
The Yorkshire and Humber are influenced to give to charity by those around them with their children (35%), their friends (33%) and their mother (24%) being the biggest influencers.
Causes the Yorkshire and Humber care deeply about:
- Children and young people (49%)
- Health (49%)
- Education (38%)
North West
Generosity of spirit is alive in the North West which is a region of givers as 64% of adults have given money, time or energy to charitable causes in the past 6 months. This is higher than the national average of 62%
Causes the North West cares deeply about:
- Health (50%)
- Children and young people (45%)
- Elderly and education (both 43%)
North East
The 'roll-up sleeves and get on with it' approach is most apparent in the North East with 49% of people believing the bulldog spirit is alive and well and that we still respond to any problems the nation is having - higher than anywhere else in the UK and higher than the national average (43%).
Causes the North East cares deeply about:
- Health (59%)
- Children and young people (49%)
- Environment (47%)
Near You
Learn more about how people in your local area have been involved in Give More.
Click on a region or nation to discover facts about need and giving near you.